EPISODE TWENTY ONE

One of the major struggles I see authors face is trying to amass a large following on social media in order to sell their book. So often we are more focused on growing, growing, and growing that we overlook those we are already connected with. It’s a lot easier and more effective to sell to those who are already interested.

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EPISODE TWENTY

We've received several comments and messages from authors saying that they were intimidated by social media or didn't want to spend extra time growing an audience on the various platforms. Are there actually ways to market your book without social media?

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EPISODE NINETEEN

In episode 16 we discussed when an author should start marketing their book. But can you actually start to grow your audience before the book is written? Absolutely! In this episode we talk about how you can do that and give you practical action steps to get the ball rolling.

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EPISODE EIGHTEEN

If you've ever wondered how some Instagram accounts grow a massive audience of engaged readers, this episode is for you! We are pulling back the veil and letting you in on how we grew our Instagram following to over 20,000 authentic and engaged connections. And we have a free gift to help you on your Instagram journey.

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EPISODE SEVENTEEN

Analytics aren't what most authors want to talk about, but they do play an important roll in your marketing. With all of the numbers and data services that are out there, figuring out what all the metrics actually mean can be confusing. In this episode, we show you exactly which numbers to watch and what you can ignore.

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EPISODE SIXTEEN

Authors should start connecting with their audience as soon as possible on social media. But when should you start marketing your book? In this episode, we break down the three phases of marketing that will show you exactly when you should start marketing your book.

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EPISODE FIFTEEN

If you find yourself fearful of starting a social media presence for any number of reasons, this episode is for you. When we have hesitations that hold us back from trying something new, we often find that they were blown out of proportion or misunderstood. In this episode, Jenn and Marcus discuss three of those hesitations and how you can crush that fear and move on confidently.

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EPISODE FOURTEEN

It's easy to blame an unknown algorithm when our numbers go down or our engagement fizzles out. But simply blaming it on something you have no control over won't help - in fact, it's probably hurting your engagement and growth all the more. In this episode, Jenn and Marcus discuss the triage process you can apply on Instagram to make things work for you.

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EPISODE THIRTEEN

One of the biggest misconceptions that many authors have is that it’s going to cost them hundreds or even thousands of dollars to market their book. That’s simply not the case. It is absolutely possible to successfully market your book for very little money - even for free! In today's episode we outline several ideas that you can apply to your marketing plan.

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EPISODE TWELVE

Social media is, hands down, the best way to connect with others and grow your audience - but that doesn't mean that everyone likes using it. In this episode, we share strategies to help you grow your audience and actually enjoy the process.

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EPISODE ELEVEN

Things happen in our lives every day that might throw our plans out the window - like a global pandemic that puts us all in a tailspin. But how can authors continue to market or even launch their book during uncertain times like this? Jenn and Marcus discuss strategies and tips that you can put into practice right away.

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EPISODE TEN

Book clubs are a fantastic way to get readers talking about your book and grow your audience. But how do you actually get your book in front of them? Jenn and Marcus discuss an approach that you can easily apply to your marketing strategy.

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EPISODE NINE

The idea of authors giving their book away for free to help grow their audience has been a hot topic for years. Jenn and Marcus discuss both sides of the argument and share alternatives to giving your book away for free.

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EPISODE EIGHT

Jenn has a nightmare scenario with a client who has put all of his eggs in his "social media basket" which jeopardized the connection with his audience. There's one thing you can do to make sure you don't find yourself in this situation.

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EPISODE SEVEN

Jenn has an easy hashtag tip that she guarantees will boost Instagram engagement for authors who take a few minutes to do it.

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EPISODE SIX

Jenn answers a common question she has received from authors over the years about how they can best build their social media engagement.

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EPISODE FIVE

Jenn and Marcus are fired up and have a hot take on the latest "quick fix" that focuses on collecting more followers instead of authentically connecting with people on social media.

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EPISODE FOUR

Now that we know who your ideal reader is, Jenn and Marcus discuss how to figure out which social media outlets you need to spend your time on to connect with them.

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EPISODE THREE

Knowing how to communicate and connect with your ideal reader is the cornerstone to your social media and online marketing. Jenn and Marcus discuss how an ideal reader profile provides vital information for authors and simplifies the process.

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EPISODE TWO

Whether you're just starting out or you're well into the process of marketing your book, Jenn and Marcus recommend the first action that authors should take to keep your marketing on track.

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