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Book Marketing for the Author Who Refuses to Put Their Life Online
Jenn Hanson-dePaula Jenn Hanson-dePaula

Book Marketing for the Author Who Refuses to Put Their Life Online

You've been told book marketing means showing up with your face, your life, and your story. But personal branding and book marketing are not the same thing, and you don't owe anyone your personal life to sell books. Here's what reader-focused marketing actually looks like for the author who values their privacy.

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The Real Reason Your Book Can't Find Readers (It Has Nothing to Do With Your Budget)
Jenn Hanson-dePaula Jenn Hanson-dePaula

The Real Reason Your Book Can't Find Readers (It Has Nothing to Do With Your Budget)

Your book isn't struggling because of your budget or your follower count. It's struggling because of your messaging. In this post, I'm breaking down the real reason the right readers scroll past without stopping, and the simple shift that changes everything. If you've been showing up and still not seeing results, this one's for you.

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What to Post About Your Book Before It's Published
Jenn Hanson-dePaula Jenn Hanson-dePaula

What to Post About Your Book Before It's Published

You don't need a finished book to start building your audience. Waiting until launch day to start marketing is the most common and most expensive mistake pre-published authors make. Here's the framework that changes that.

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How to Get Your Book in Front of More Readers Without Being on Social Media 24/7
Book Marketing Resources Jenn Hanson-dePaula Book Marketing Resources Jenn Hanson-dePaula

How to Get Your Book in Front of More Readers Without Being on Social Media 24/7

Feeling burned out by book marketing on social media? You’re not alone. In this post, you’ll learn how to get your book in front of more readers without posting every day, chasing algorithms, or burning yourself out. Discover sustainable, high-impact strategies fiction and nonfiction authors are using to grow visibility, build loyal readers, and sell more books (without being online 24/7).

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Meta Stole Thousands of Books to Train AI: What Authors Can Do Now
Jenn Hanson-dePaula Jenn Hanson-dePaula

Meta Stole Thousands of Books to Train AI: What Authors Can Do Now

Meta used thousands of books to train its AI without authors' consent - and your work might be one of them. Learn what happened, how to protect your books, and how to build an ethical author platform with the Conscientious Creator Framework. Perfect for indie, self-published, and traditionally published authors.

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When Should You Start Marketing Your Book? A Step-by-Step Timeline for Authors
Jenn Hanson-dePaula Jenn Hanson-dePaula

When Should You Start Marketing Your Book? A Step-by-Step Timeline for Authors

When should you start marketing your book? Many authors wait too long, missing key opportunities to build excitement and attract readers. This blog post breaks down a step-by-step timeline for book marketing - starting from the moment you begin writing to post-launch strategies - to help you create momentum, increase engagement, and ensure a successful book release.

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Why Readers Don’t Buy Books - And How to Fix It
Jenn Hanson-dePaula Jenn Hanson-dePaula

Why Readers Don’t Buy Books - And How to Fix It

Why do some books sell effortlessly while others struggle to gain traction? The secret lies in understanding whyreaders hesitate to buy. In this post, you’ll discover the top reasons readers don’t purchase books—and how to fix them with simple, effective marketing strategies that turn browsers into buyers.

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How to Keep Book Sales Strong After the Launch
Jenn Hanson-dePaula Jenn Hanson-dePaula

How to Keep Book Sales Strong After the Launch

Learn how to create a sustainable marketing strategy with promotional cycles, platform-building opportunities, and content creation systems that keep your book visible and selling for months to come.

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What Authors Can Post on Social Media Before the Book Is Published
Jenn Hanson-dePaula Jenn Hanson-dePaula

What Authors Can Post on Social Media Before the Book Is Published

Struggling with what to post on social media before your book launch? Discover three proven content strategies that successful authors use to build their platform, connect with future readers, and create genuine buzz for their upcoming books—without feeling salesy or overwhelmed.

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