The 3-Step Social Media System Every Author Needs (No More Content Stress!)
Are you an author struggling to figure out what to post on social media? You're not alone. Many writers spend countless hours staring at their screens, hoping inspiration will strike. But what if I told you there's a simple, repeatable system that can transform your social media presence and help you connect with more readers?
Let's break down a proven three-step posting strategy that will help you grow your audience, promote your books, and build a thriving community – all without the stress of constant content creation.
Step 1: Create Connection Posts - Building Authentic Relationships
The foundation of any successful social media presence starts with genuine connection. These posts help readers see themselves in your content and recognize you as a fellow book lover. Share what you're currently reading, discuss your favorite genres, or reveal the stories that inspired your writing journey.
Connection posts serve two vital purposes:
They increase your visibility organically by appealing to shared interests
They establish you as an authentic voice in the reading community
For example, you might share a photo of your current read with a quick thought about what drew you to it, or post about a reading habit that others might relate to.
Step 2: Craft Strategic Promotional Posts - Showcasing Your Work
Many authors feel uncomfortable promoting their work, but here's the truth: readers can't buy books they don't know exist. Your promotional posts should focus on the experience readers will have with your book.
If you're a published author:
Highlight the emotional journey readers will experience
Share specific insights or lessons from your book
Feature compelling quotes or scenes that capture your story's essence
For aspiring authors or those building their platform:
Promote your newsletter with a free incentive
Share writing updates that give readers a peek behind the curtain
Offer exclusive content to build your email list
Step 3: Engage with Nurturing Community Posts - Building Lasting Connections
The final piece of the puzzle is creating content that actively engages your community. These posts transform passive followers into active participants in your author journey.
Try these engagement strategies:
Ask thought-provoking questions about books or reading habits
Start discussions about topics related to your genre
Create polls or interactive content that encourages participation
The Power of Rotation: Making Social Media Manageable
The beauty of this system lies in its simplicity. By rotating through these three types of posts, you create a consistent and engaging presence without overwhelming yourself or your audience. This rotation also reinforces your message through repetition – a fundamental principle of effective marketing.
Implementing Your New Strategy
Start by planning one week of content using this framework:
Monday: Share what you're currently reading (Connection)
Wednesday: Highlight a compelling aspect of your book (Promotion)
Friday: Ask your followers a engaging question (Community)
Remember, social media doesn't need to be complicated. By following this simple three-step system, you can create meaningful connections, promote your work effectively, and build a loyal community of readers.
Your Next Steps
Ready to transform your social media presence? Start by brainstorming three posts – one for each category. Then set up a simple content calendar to help you maintain this rotation. Before you know it, you'll have a thriving social media presence that connects with readers and promotes your work naturally.
Want to learn more about building your author platform but your book isn’t available yet? Sign up for my FREE “What Authors Can Post Before Publishing” to help you get started.
Remember, consistency beats complexity every time. Start with this simple system, and watch your author platform grow.
For my complete system that will help you get the visibility and growth that you need on social media (without the stress), get your copy of Stand Out Social Media for Authors.
It’s easy to apply, it saves you time, and it’s only $37!
