Your Book Isn’t the Problem, Your Marketing Is
The 90-Day Book Sales System
The Complete Marketing System That Grows Your Audience, Builds Your Email List, and Actually Sells Books
To the author who checks their sales dashboard every morning hoping something changed…
You wrote your book. You hit publish. You posted about it.
And what you got back was mostly silence.
Maybe a few sales from friends and family. Maybe some encouraging comments that didn't turn into purchases. Maybe you've been posting consistently for months, really showing up, and your follower count is barely moving and your sales aren't either.
So you do what most authors do. You Google "how to sell more books." You read the tips. You try a new strategy. You post more. You watch what other authors are doing and attempt to replicate it.
And nothing changes.
The reason it's not working has nothing to do with how often you're posting, how good your content looks, or how many followers you have.
The reason your content isn't converting is that your messaging isn't connecting your book to the right reader.
If you write fiction and your content doesn't communicate the feeling, the emotion, the experience your book creates, readers scroll past.
If you write nonfiction and your content doesn't clearly show the transformation or the specific problem your book solves, readers scroll past.
It doesn't matter how many followers you have. If the person your book was written for can't see themselves in your content, they will never click "buy."
That's not a posting problem. That's not a platform problem. That's not a "you're not working hard enough" problem.
It's a messaging and marketing foundation problem. And it's completely fixable.
I've spent 16 years watching talented authors with important books struggle to find their readers. This system is what changes that.
I'm Jenn Hanson-dePaula, and book marketing is my passion.
For more than 16 years, I've worked with authors across every genre: fiction, nonfiction, debut authors, authors with backlist books they'd all but given up on, authors writing their tenth book who still felt lost on marketing. I've seen what works, what doesn't, and more importantly why.
The authors who sell consistently aren't doing more than you. They're not more talented, luckier, or naturally gifted at marketing. They have two things you might be missing: clarity on exactly who their book is for and what it gives that reader, and a real system that turns that clarity into consistent content, a growing email list, and predictable sales.
That combination - the foundation and the system - is what The 90-Day Book Sales System gives you.
Not a collection of tips to figure out on your own. A complete, step-by-step plan built around your specific book, your specific reader, and your specific platform.
Author Results
This author went from struggling to sell to 3,400+ books sold in 90 days
This is what happens when the right system meets a determined author…
When Larissa came to me, her first nonfiction book had been out for about a month. She was doing everything she could think of to promote it: posting, sharing, putting herself out there. But the sales weren't matching the effort. And the gap between what she'd hoped for and what was actually happening was gutting in the way that only authors who've poured themselves into a book can understand.
She was also raising two young kids, writing her second book, and running on empty. Every hour she spent trying to figure out marketing was an hour she wasn't with her kids or at her desk writing. She told me she felt like she'd already missed her window, that she'd launched wrong, that readers weren't finding her, and that she didn't know if anything she did at this point would actually matter.
She wasn't ignoring her marketing. She wasn't uncommitted. She just didn't have a clear framework. And without one, even her best effort was going out into the void.
The first thing we did together was get crystal clear on who her book was actually for and what it gave that specific reader. Her content had been talking about her book. We shifted it so it was talking to her reader so clearly that when the right person saw her post, they felt seen.
She started Instagram and a Substack. She focused on two platforms intentionally instead of trying to be everywhere. She implemented the full marketing system: foundation, content, email list, sales approach. And she showed up consistently with messaging that finally connected.
Ninety days later, Larissa had sold over 3,400 copies of her book. With under 1,000 followers on Instagram.
In her own words:
"I can confidently say Jenn's advice is a driving force behind my success in navigating the complex world of social media and book marketing. Jenn took the time to understand my vision for marketing my book and worked with me to craft a tailored strategy that really works. Her guidance and support were instrumental in helping me reach and exceed my sales goals by over 100%. And she helped me lay the foundation for long-term success." — Larissa, Historian and Author
Larissa worked with me directly to implement this methodology. The 90-Day Book Sales System is how I've made that same framework available to every author who can't. It walks you through every step of the same process, in the same order, with the templates and the roadmap so you're never guessing what comes next.
Same methodology. Built for you to do it yourself.
Imagine waking up tomorrow already knowing exactly what to post about your book…
Not just tomorrow. For the next 90 days... and beyond.
You know what to say, when to say it, and exactly how it's all building toward something. You're not scrolling other authors' feeds for inspiration. You're not staring at a blank caption for 45 minutes. You're not posting something half-hearted just to stay visible and then wondering why nothing converts.
You have a plan. And the plan is working.
✦ Your content has a job. Every post is intentionally designed to either attract new readers, build trust with existing ones, or move warm followers toward buying your book. Nothing is random anymore.
✦ Your email list is growing. Real readers, people who are genuinely interested in your book, are joining your list every week. And your welcome sequence is quietly converting them into buyers while you write.
✦ Your sales are predictable. You run a monthly campaign and see a consistent bump. You know which content type leads to sales. Marketing finally makes sense, not as a mystery you hope to crack, but as a system you execute.
✦ You have your time back. Instead of 5+ hours a week of anxious, scattered effort that goes nowhere, you're working 1-2 focused hours a week and seeing results that compound.
✦ Authors are noticing. You're the one people ask: "How are you doing this?"
This isn't a fantasy. This is what happens when you stop guessing and start following a proven system built around your book and your reader.
Here's Exactly What You're Building In 90 Days…
✨ A Crystal Clear Marketing Foundation. This is where the system starts and it's what makes everything else work. You'll identify your ideal reader with enough specificity that your content finally feels like it's talking to a real person. You'll craft your book's core message so that when someone reads your post or your email, they feel found, not marketed to.
For fiction authors: you'll learn how to communicate the feeling, the emotional experience, and the world your book creates, so readers stop and think "I need to read this."
For nonfiction authors: you'll get crystal clear on the specific transformation your book provides and the exact person who needs it, so your content speaks directly to them instead of at everyone.
This foundation work alone stops 90% of the confusion and wasted effort most authors experience.
✨ 90 Days of Content Mapped Out and Ready. Every single day for 90 days is planned. Not vague categories to figure out yourself, but specific post types with specific purposes, built around the awareness, warming, and conversion cycle that actually moves readers from "I saw your post" to "I bought your book."
✨ Content Templates - And Here’s What Makes These Different. Most marketing templates hand you a bracket and call it help: [insert your unique value proposition here]. If you knew how to do that, you wouldn't need the template. What you get is frustration moved one step to the right.
These templates work differently.
Because you complete the foundation work first - your ideal reader, your core message, your book's specific promise - by the time you're filling in the templates, you're not guessing. You already know exactly what belongs there. The templates show you where each piece goes and why. You're executing a plan that's already specific to your book and your reader.
✨ A Complete Email List System. A lead magnet strategy that gives your ideal reader a genuine reason to subscribe. A welcome sequence that converts new subscribers into buyers automatically. A weekly newsletter framework so you always know what to include. Platform setup guidance with recommendations for every budget.
Your email list is the most valuable marketing asset you own because it's yours, not rented from an algorithm. This system builds it intentionally from day one.
✨ 5 Sales Post Formulas That Don’t Feel Pushy. The exact frameworks for selling your book on social media without feeling gross, obnoxious, or like you're begging. These are built around reader psychology - they work because they're designed to make your ideal reader feel found, not sold to. Charles, a business and leadership author, used these formulas and sold 23 copies in a single weekend during his monthly campaign. More than he'd sold in the previous six months combined.
✨ A Monthly Sales Campaign Template. A reusable system you run every single month to create predictable sales. Works for new releases, backlist books, and special promotions. Run it once, use it forever. Our authors see an average of 20-30 sales per campaign.
✨ A Week-By-Week 90-Day Roadmap. Always know exactly what to do next. No guessing what week you're in or whether you're on track. Plus a tracking guide so you know what to measure, when to expect results, and how to read the data so you don't panic in week two before the system has had time to work.
Everything in one place. No guesswork. Just follow the roadmap.
✓ The Complete 90-Day System Guide (70+ pages) Your step-by-step roadmap from foundation to consistent sales. Build your ideal reader profile, craft your magnetic message, and implement the full content and sales system. No fluff. Just: do this, then this, then this.
✓ 90 Days of Content Templates Every day has a template built around your foundation work. You fill in your book's specific details (not vague brackets!) and post. No more blank screens. No more wondering what to say.
✓ 5 Proven Sales Post Formulas Tested across thousands of authors. They work because they're built on buyer psychology not random tactics. Sell confidently, without the gross feeling.
✓ 5-Email Welcome Sequence Framework Convert subscribers into buyers automatically. Set it up once and let it run while you write, sleep, and live your life.
✓ Monthly Sales Campaign Template Create predictable sales every single month. Reusable for every book you ever write.
✓ Weekly Newsletter Framework A simple structure so you always know what to include. No more staring at a blank draft.
✓ Weekly Marketing Checklist Know exactly what to do each week. Check the boxes. Watch results compound.
✓ 90-Day Content Calendar Template Your entire quarter mapped out. Fillable, repeatable, and usable for every 90-day cycle going forward.
✓ Email Platform Setup Guide Platform recommendations for every budget, what you actually need, and what to include to keep readers engaged.
✓ Tracking & Metrics Guide Know what to measure, when to expect results, and how to read what's working. Most authors see first results around weeks 4-6. This guide makes sure you don't quit right before it starts working.
BONUS #1: The Fast Content Creation Masterclass How to create content quickly - from faceless videos to standout graphics - in minutes rather than hours. Plus how to build reusable templates so content creation gets faster every week.
BONUS #2: The New Author Marketing Playbook Haven't published yet? This bonus is built specifically for you. It walks you through the three phases of book marketing: the Attraction Phase (building your audience before your book exists), the Promotional Phase (selling with a warm audience already in place), and the Follow-Up Phase (where most of your sales actually happen). You'll know exactly what to create before your book is out, how to build a reader list while you're still writing, and how to launch to an actual audience instead of starting from zero on publication day.
Real Authors. Real Results. Real Numbers.
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"I had 200 followers and zero strategy. Using this system meant I actually posted consistently for the first time ever. In 90 days, my engagement tripled, I got 50 new email subscribers, and I sold 34 copies of my backlist book I thought was dead. Best author resource available.”
- Vanessa, Thriller/Romance Author
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"The sales post formulas changed everything. I went from feeling gross and salesy to confidently promoting my book. Result? 23 sales in one weekend during my monthly campaign. That's more than I sold in the previous 6 months combined."
Charles, Business/Leadership Author
"What if I haven't published my book yet?"
Starting before your book is out is actually an advantage, not a disadvantage. The New Author Marketing Playbook (included as a bonus) shows you exactly how to build an audience during the pre-publication phase so you're not starting from zero on launch day. The authors who launch successfully didn't start marketing the day their book came out. They started months before and this system shows you how.
“But I’m Not Sure If This Will Work For Me…”
“What if my book has been out for a while? Have I missed my window?”
No. A book doesn't have an expiration date. What creates the feeling of a missed window is launching without a system and watching momentum stall, and then assuming that's permanent. Vanessa had a backlist thriller she'd all but given up on. She built her email list from zero to 156 subscribers in 90 days and sold 34 copies of that "dead" book. The window doesn't close. You just need the right approach.
“I don't have time. I'm already overwhelmed.”
The setup takes roughly 2-3 hours. Weekly maintenance is 1-2 hours after that. You're likely already spending that time scrolling social media, second-guessing captions, and starting over every day with no plan. This system doesn't add time to your week. It replaces unproductive scattered effort with a focused plan that actually compounds. Once it's set up, it runs.
"Will this work for my genre - fiction or nonfiction?"
Yes. The foundation of this system - getting clear on who your ideal reader is, what your book gives them, and how to communicate that - works across every genre. The system includes specific guidance for fiction authors (how to communicate the emotional experience your book creates) and nonfiction authors (how to clearly articulate the transformation and problem your book solves). Both are fully supported.
"I don't have an email list. Should I wait to start?"
No. Building your email list is literally what this system does. Ninety percent of the authors who've used this system started with empty lists or fewer than 50 subscribers. The system walks you through building from scratch because that's the starting point for most authors. By day 90, you'll have engaged subscribers and a system that keeps growing it.
"Can I use this for multiple books?"
Yes! And this is one of the most valuable things about it. Once you build the system for your first book, you use it again for every book you write. The templates, frameworks, and strategies are fully reusable. Write ten books? Use this system ten times. It's a one-time investment that pays back with every single book you publish.
Your Investment: $397
One time. No subscription. No upsells. Immediate access.
Let's talk about what you're currently spending - not in dollars, but in the resource that doesn't come back.
Most authors spend 5-8 hours a week on marketing that isn't working. That's 20-32 hours a month. Over a year, that's 240-380 hours - hours of staring at blank captions, second-guessing what to post, scrolling other authors' content for inspiration, and starting over from scratch every single week.
That's not a small cost. That's time you could spend writing your next book, being present with the people you love, or doing anything other than spinning your wheels on marketing that isn't producing results.
The $397 buys you a system that makes every hour you spend on marketing count. It replaces the scattered, anxious, start-from-scratch cycle with a clear plan you execute, evaluate, and repeat. And for most authors, the increase in book sales over the following 90 days covers the investment.
But even if you measured it only in hours saved, it's worth it.
$397. One-time. Use it for every book you write from now on.
Everything in one place. No guesswork. Just follow the roadmap.
The 90-Day Book Sales System is a digital product with immediate access upon purchase so I'm not able to offer refunds. But here's what I can promise you:
If you do the foundation work, implement the content system, build your email list, and run the monthly sales campaigns for 90 days consistently, you will have a marketing engine that runs on 1-2 hours a week. You will know exactly what to post and why. Your email list will be growing. And you will finally see the difference between scattered tactics and a system that actually compounds.
The methodology is proven. The templates work. The framework has been tested with thousands of authors across every genre.
What I'm asking you for is 90 days of consistent implementation. That's the commitment this system requires, and the results are on the other side of it.
If you have questions before purchasing, feel free to contact me. I'll give you an honest answer about whether this is the right fit for where you are right now.
My Guarantee to You
Here’s What I Want For You…
Ninety days from now, you could still be where you are today - posting without a clear strategy, checking your sales dashboard and seeing the same flat numbers, wondering what you're missing and when something is finally going to click.
Or you could have a marketing system that's been running for 90 days. An email list that's grown from wherever it is today. A content library that's built on your actual ideal reader and your book's real message. Monthly sales campaigns you run like clockwork. And the specific, measurable proof that your marketing is working.
Your book deserves readers. The readers who need your book are out there right now. The question is whether your content is giving them a way to find it.
This system answers that question - for this book and every book you ever write.
Immediate access. Start in the next 5 minutes.
All sales are final due to the digital nature of the product and immediate access upon purchase. By purchasing, you agree to the Terms of Purchase. This product is for individual use only and may not be shared, resold, or distributed.