EPISODE SEVENTY EIGHT

Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch.

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EPISODE SEVENTY SEVEN

I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for.

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EPISODE SEVENTY SIX

Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale.

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EPISODE SEVENTY FIVE

Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility.

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EPISODE SEVENTY FOUR

Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention of a publisher.

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EPISODE SEVENTY THREE

Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?

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EPISODE SEVENTY TWO

We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe?

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EPISODE SEVENTY ONE

A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.

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EPISODE SEVENTY

You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks?

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EPISODE SIXTY NINE

If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media.

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EPISODE SIXTY EIGHT

If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey.

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EPISODE SIXTY SEVEN

One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about:

• the first two steps to start marketing your book

• knowing your unique strategy

• get your marketing foundation set

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EPISODE SIXTY SIX

A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of.

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EPISODE SIXTY FIVE

If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference.

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EPISODE SIXTY FOUR

A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.

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EPISODE SIXTY THREE

Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.

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EPISODE SIXTY TWO

Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter.

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EPISODE SIXTY ONE

Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easier for them to find you online. In this episode I talk about Keywords, how to create a list of the best ones for your book, and where to use them most effectively.

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EPISODE SIXTY

Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going to walk you through a few key factors authors can consider.

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EPISODE FIFTY NINE

It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode.

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