EPISODE THIRTY FOUR

Sometimes we think that if we stop, even for a second, all of the plates we are spinning will fall down. But the truth is, every single one of us needs to take a break. In this episode Jenn shares her own experience with stepping away for a bit. 

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EPISODE THIRTY THREE

Your book has a long life ahead of it - well beyond the release date. In fact, the majority of your sales will come well after the release. So why are authors struggling to keep sales alive? Jenn and Marcus dive into this and share some easy to apply tips to keep sales flowing well beyond your book's release.

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EPISODE THIRTY TWO

You've heard us say many times that a newsletter is the most important tool in your marketing toolbox. But where do you start? What do you put in your newsletter? How do you grow? In this episode, Jenn & Marcus break it down for you.

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EPISODE THIRTY ONE

Should authors be on Instagram, TikTok or both? Jenn and Marcus discuss both outlets, Jenn shares her experience, and provides guidance so you can make an informed decision for yourself.

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EPISODE THIRTY

When it comes to authors using graphics, photos, and music in our social media posts, videos, blogs, podcasts, and websites, there are some legalities you need to be aware of. Make sure you and your online presence are protected and using the right resources. In this episode, Marcus and Jenn discuss the copyright and licensing issues authors need to be aware of to stay out of trouble.

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EPISODE TWENTY NINE

When we recently asked followers on Instagram what they were struggling with, the overwhelming response was a lack of motivation. I get it - when you aren't seeing results from your efforts on Instagram it can feel like a drag. In this episode, Marcus and Jenn discuss three key strategies to boost your motivation while spending less time on Instagram to growing an engaged audience.

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EPISODE TWENTY EIGHT

In order to sell your book, you need an audience. Many authors that I talk to feel like if they just had more followers on social media, that would be the answer to all of their problems. But it's actually deeper than that. In today's episode, we talk about five things that are holding authors back from growing an audience and how to fix it. 

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EPISODE TWENTY SEVEN

Jenn and Marcus discuss two specific practices that might seem crazy at first, but will actually help authors reach more of their readers.

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EPISODE TWENTY SIX

If you find yourself asking, "What's the difference? Don't Reels and Stories do basically the same thing?" you're not alone - many authors have asked the same question. In this episode, we will break down the specific uses for each and how to best use Reels and Stories in your Instagram strategy. 

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EPISODE TWENTY FIVE

When it comes to creating reels, most of the focus is put on the actual video. While the video is important, there are two additional items authors need to include to make sure readers take action. Jenn and Marcus discuss these two items and how you can incorporate them into your plan.  

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EPISODE TWENTY FOUR

You know that you want to start using reels, but what do you actually share? What can you include in your reels? In this episode, Jenn and Marcus share how you can come up with ideas for your reels. 

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EPISODE TWENTY THREE

If you've played with the idea of incorporating reels into your Instagram strategy but don't know where to start, we've got you covered! In this episode Jenn and Marcus will discuss the three easy steps that you can take to be successful with reels.

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EPISODE TWENTY TWO

Gaining a following on Instagram isn't the same as it used to be five years ago - or even one year ago. There are two big changes that authors should be aware of to see the growth and connections that they need.

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EPISODE TWENTY ONE

One of the major struggles I see authors face is trying to amass a large following on social media in order to sell their book. So often we are more focused on growing, growing, and growing that we overlook those we are already connected with. It’s a lot easier and more effective to sell to those who are already interested.

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EPISODE TWENTY

We've received several comments and messages from authors saying that they were intimidated by social media or didn't want to spend extra time growing an audience on the various platforms. Are there actually ways to market your book without social media?

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EPISODE NINETEEN

In episode 16 we discussed when an author should start marketing their book. But can you actually start to grow your audience before the book is written? Absolutely! In this episode we talk about how you can do that and give you practical action steps to get the ball rolling.

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EPISODE EIGHTEEN

If you've ever wondered how some Instagram accounts grow a massive audience of engaged readers, this episode is for you! We are pulling back the veil and letting you in on how we grew our Instagram following to over 20,000 authentic and engaged connections. And we have a free gift to help you on your Instagram journey.

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EPISODE SEVENTEEN

Analytics aren't what most authors want to talk about, but they do play an important roll in your marketing. With all of the numbers and data services that are out there, figuring out what all the metrics actually mean can be confusing. In this episode, we show you exactly which numbers to watch and what you can ignore.

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EPISODE SIXTEEN

Authors should start connecting with their audience as soon as possible on social media. But when should you start marketing your book? In this episode, we break down the three phases of marketing that will show you exactly when you should start marketing your book.

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EPISODE FIFTEEN

If you find yourself fearful of starting a social media presence for any number of reasons, this episode is for you. When we have hesitations that hold us back from trying something new, we often find that they were blown out of proportion or misunderstood. In this episode, Jenn and Marcus discuss three of those hesitations and how you can crush that fear and move on confidently.

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