How to Easily Create Content for Social Media
When it comes to figuring out what to post on social media, sometimes we are so overwhelmed with options that we shut down and can’t make a decision.
We think about all the things that we want to talk about.
We see what other authors post and think we need to do the same.
It creates an overwhelming cloud of options and it’s hard to decide what we should post.
When we have too many options to chose from, our progress stalls and we aren't able to make quick decisions.
A great way to help with this is to create content buckets. Content buckets are three to five specific topics that you want use to connect with your ideal readers. This approach gives you more limited options and it helps you to cycle through those same topics week after week.
By focusing on the kind of content that you know will connect with your readers, it helps you to become know for those topics which in turn will help you stand out online.
How to Create Content Buckets
First, brainstorm topics you know you both you and your ideal reader will relate to. That might be hobbies, interests, organizations you're passionate about - just get them all down on paper.
Next, go through that list of topic ideas and pick two to three easy ones to start with.
For example, talking about the books that you’re reading is a great way to connect with other readers. Another content bucket could be about your hobbies and how you spend time outside writing.
And obviously you need to talk about your book, so that will be your third content bucket. Focus on sharing the essence of what your book is about. If you write fiction, share the topics and themes you include in the book. If you write nonfiction you could talk about the problems that your book solves or the questions that it answers. It's about sharing the specific value your book brings to the reader.
Now that we have our topics, let’s put them to work. For our example, let’s say you’re posting three times a week on Mondays, Wednesdays and Fridays. On Monday you could talk about your hobbies, on Wednesday you could talk about books you’re reading, and on Friday you could talk about your book. And then you cycle through them again the following week.
This enables you to always know what to talk about while being intentional with your posts as you engage with people. You become known for those topical posts and will stand out in that way from every other writer out there. It empowers you to connect with the right people and show the value you and your book bring to your ideal readers.
And most importantly, when you have a strategy in place that you can easily follow it will keep you on track and stay consistent with your posts. Consistency is the key to success on social media.
This content bucket process is a simplified approach to creating great content that works. For the past six years I’ve been sharing a version of the same three topics every week. And my clients who have put this practice to work have seen the same powerful results.
Put this to work in your own book marketing process and see the magic happen!
If you want to go a step further and get all of the tools, resources, and help that you need to market your book, grow on social media, and sell more books - join The Author Circle membership!
